Principles

Designers are inspired, visionary, creative makers.

Design thinking is about principles as much as process.

 

Seeking deep immersion – with people and in the world – to get inspired.

Striving for powerful framing – of what really matters and what your unique impact should be – to get visionary.

Inviting collective imagination – of ideas and experiments – to get creative.

Iteratively prototyping – both tangible and intangible ideas – to get making.