Human-centered: Helping see eye-to-eye with everyone connected to an innovation.
Transformation-based: From individuals to innovators.
Momentum-making: From inspiration, to insight, to ideas, to implementations.
Experience in design: 20 years of experience doing, leading, coaching and teaching design.
Design of experiences: experiences leading people to innovate; and experiences of all those touched by an innovation, leading it to be embraced and impactful.